Post by account_disabled on Mar 8, 2024 19:35:33 GMT -8
The entry and spread of smartphones in the market has changed the relationship between sellers and their customers . This is a very complex topic of study and still in continuous development, as the evolution of devices and new technologies continues to grow, but it is still possible to identify " macro changes ". In recent times, attention has inevitably shifted a lot to online commerce and its potential, but it would be wrong to ignore the added value that smartphones are able to bring to the shopping experience through traditional channels.
First of all, access to information online using one's smartphone, both when the customer is within the walls of the shop and when he is at home or in the office, has revolutionized Hong Kong Telegram Number Data the methods of research regarding the product or products he is interested in. interested. If previously the shopkeeper's know-how was a useful resource, but also the only one available once entering the shop, today's possibility of finding reviews, comparisons with competing products and details of all kinds in just a few clicks has made these two methods of searching for complementary information .
Based on the relationship between the shopkeeper's knowledge, the customer's preparation and the quantity/complexity of information needed, the value needle will tip respectively towards the advice and experience offered by a subject expert or the immediate availability of data aggregated on more or less specific topics. In this circumstance it will be the user, through his actions, who favors one or the other approach. Secondly, this freedom of action in real time and inside the store has changed the customer's attitude during the purchasing phase. Previously, it was customary (to make informed purchases, at least) to inform oneself in advance and reach the physical point with a series of defined notions, in order to elaborate one's needs and compare them with the present offer.
First of all, access to information online using one's smartphone, both when the customer is within the walls of the shop and when he is at home or in the office, has revolutionized Hong Kong Telegram Number Data the methods of research regarding the product or products he is interested in. interested. If previously the shopkeeper's know-how was a useful resource, but also the only one available once entering the shop, today's possibility of finding reviews, comparisons with competing products and details of all kinds in just a few clicks has made these two methods of searching for complementary information .
Based on the relationship between the shopkeeper's knowledge, the customer's preparation and the quantity/complexity of information needed, the value needle will tip respectively towards the advice and experience offered by a subject expert or the immediate availability of data aggregated on more or less specific topics. In this circumstance it will be the user, through his actions, who favors one or the other approach. Secondly, this freedom of action in real time and inside the store has changed the customer's attitude during the purchasing phase. Previously, it was customary (to make informed purchases, at least) to inform oneself in advance and reach the physical point with a series of defined notions, in order to elaborate one's needs and compare them with the present offer.