Post by account_disabled on Mar 7, 2024 2:03:13 GMT -8
By now we know, relationships with customers are fundamental: it has been established, in fact, that the probability of concluding a sale increases as the overall experience provided to the buyer improves. This is not achieved simply by improving the sales process, which is specific to each company based on the product, type of customer, sales cycle and other factors. Effective improvement can also be generated by adopting an inbound approach to sales . This focuses on providing a personalized, context-based experience for the buyer , with the ultimate goal of increasing sales by improving customer relationships. Within this overall experience and for a valuable relationship with customers, content plays a central role , which serves as a guide and must accompany the buyer throughout the purchasing process.
The function of content: uniting marketing and sales At a company level, content Germany Phone Number often proves to be the fulcrum around which the union between marketing and sales is built , effectively aligning the two functions. To create effective content, it is necessary to thoroughly understand the relevant buyer personas and the path that buyers take within the purchasing process. Content cannot be created aseptically , otherwise marketing risks developing materials that it deems effective, but which will not respond to the real needs of prospects, which salespeople know in detail. They must therefore be built based on a shared identikit of the potential customer, the problems he faces and the context in which he finds himself.
The function of content in customer relationships The content therefore, in the relationship with customers, responds to two main objectives: attracting them to the company and subsequently guiding them in the purchasing process . The basis of the inbound strategy is based precisely on the creation and distribution of content. In a world where, as marketing guru Seth Godin wrote on his blog back in 2008, "attention is the most precious resource a company can have", if it is obtained thanks to the content, the product will present itself . From this perspective, if marketing produces informative and educational content capable of attracting prospects to the company, then sales support will already be in place , and they will be able to exploit this advantage in relationships with customers.
The function of content: uniting marketing and sales At a company level, content Germany Phone Number often proves to be the fulcrum around which the union between marketing and sales is built , effectively aligning the two functions. To create effective content, it is necessary to thoroughly understand the relevant buyer personas and the path that buyers take within the purchasing process. Content cannot be created aseptically , otherwise marketing risks developing materials that it deems effective, but which will not respond to the real needs of prospects, which salespeople know in detail. They must therefore be built based on a shared identikit of the potential customer, the problems he faces and the context in which he finds himself.
The function of content in customer relationships The content therefore, in the relationship with customers, responds to two main objectives: attracting them to the company and subsequently guiding them in the purchasing process . The basis of the inbound strategy is based precisely on the creation and distribution of content. In a world where, as marketing guru Seth Godin wrote on his blog back in 2008, "attention is the most precious resource a company can have", if it is obtained thanks to the content, the product will present itself . From this perspective, if marketing produces informative and educational content capable of attracting prospects to the company, then sales support will already be in place , and they will be able to exploit this advantage in relationships with customers.