Post by account_disabled on Jan 24, 2024 2:37:39 GMT -8
Car dealers receive calls not only from potential clients, but also from those who have already bought a car. For example, if you need to sign up for scheduled maintenance, service or order original spare parts. When such a user switches from an advertisement, it can be mistakenly assumed that she brought a new client. We tell you how to filter out such calls in order to correctly evaluate the effectiveness of campaigns. Reading time: 8 minutes Method number 1. Keyword analysis and campaign optimization Method number 2. Setting up a separate item in the voice menu Method No. 3.
Call tagging conclusions When Fax Lists a client is interested in service services, he does not always enter a request in the spirit of “Toyota spare parts.” He can simply enter “Toyota”, go from advertising to the website of a familiar dealer and find the desired section there. Sometimes it happens that a company has not set up a separate campaign for services. Therefore, for requests for spare parts and maintenance, the client sees a standard ad that leads to the main page. There are many referrals from advertising from such an audience - after all, one client can come to the service on average 4-5 times a year. And most often he will call in advance to arrange a visit.
Therefore, in this niche, it is necessary to clearly separate calls from potential clients from calls from those who are interested in service issues. Otherwise, it will seem that advertising brings in more car buyers than it actually is. Using our service as an example, we will tell you what ways to solve this problem. Method number 1. Keyword analysis and campaign optimization Call tracking allows you to determine the source of the call down to the keyword. Thanks to this, you can easily identify requests from customers who are interested in service. All you need to do is go to your call log or contextual advertising report and see which keywords your clients are clicking on.
Call tagging conclusions When Fax Lists a client is interested in service services, he does not always enter a request in the spirit of “Toyota spare parts.” He can simply enter “Toyota”, go from advertising to the website of a familiar dealer and find the desired section there. Sometimes it happens that a company has not set up a separate campaign for services. Therefore, for requests for spare parts and maintenance, the client sees a standard ad that leads to the main page. There are many referrals from advertising from such an audience - after all, one client can come to the service on average 4-5 times a year. And most often he will call in advance to arrange a visit.
Therefore, in this niche, it is necessary to clearly separate calls from potential clients from calls from those who are interested in service issues. Otherwise, it will seem that advertising brings in more car buyers than it actually is. Using our service as an example, we will tell you what ways to solve this problem. Method number 1. Keyword analysis and campaign optimization Call tracking allows you to determine the source of the call down to the keyword. Thanks to this, you can easily identify requests from customers who are interested in service. All you need to do is go to your call log or contextual advertising report and see which keywords your clients are clicking on.