Post by account_disabled on Dec 25, 2023 22:44:30 GMT -8
If the buyer is constantly seeking to learn, marketing must constantly seek to teach. But teaching is not enough. You still have to do it well. And most content marketing today is that it does neither. The content produced is often of little use to customers seeking information. It may be interesting or get engagement, but that's not the point: it doesn't help buyers make their decisions. It is indeed very difficult on the marketing side to succeed in offering the right content in the right format in the right place and at the right time. This is where an essential part of the budget must be reallocated.
Several studies have recently indicated that the behavior of BtoB buyers has changed Email Data significantly with the Internet. This is the reason why marketing managers have started to evolve their approaches by integrating inbound marketing approaches and why sales managers have started social selling . Marketers and salespeople are increasingly customer-centric. If for consumer products, emotional marketing is not new: building a brand is done by creating emotional links with potential consumers; We have always felt that this was not appropriate in BtoB because professional buyers are supposed to only make rational decisions and we must therefore.
Focus on a business-oriented value proposition to differentiate ourselves. Google conducted a study on the subject and: - No, you should not limit yourself to a purely business approach in BtoB. - Yes, emotion plays a role. In BtoB marketing we must reach professional decision-makers. These professional clients must deal with purchasing departments, consultants, internal procedures, etc. This introduces distance between marketers and buyers and introduces a relationship based on rational elements and without any emotion. However, we forget that in an interpersonal relationship, even a professional one, an element of emotion is always present. The study led by Google and its partners indicates that the “emotion” factor is even more important in BtoB than in BtoC.
Several studies have recently indicated that the behavior of BtoB buyers has changed Email Data significantly with the Internet. This is the reason why marketing managers have started to evolve their approaches by integrating inbound marketing approaches and why sales managers have started social selling . Marketers and salespeople are increasingly customer-centric. If for consumer products, emotional marketing is not new: building a brand is done by creating emotional links with potential consumers; We have always felt that this was not appropriate in BtoB because professional buyers are supposed to only make rational decisions and we must therefore.
Focus on a business-oriented value proposition to differentiate ourselves. Google conducted a study on the subject and: - No, you should not limit yourself to a purely business approach in BtoB. - Yes, emotion plays a role. In BtoB marketing we must reach professional decision-makers. These professional clients must deal with purchasing departments, consultants, internal procedures, etc. This introduces distance between marketers and buyers and introduces a relationship based on rational elements and without any emotion. However, we forget that in an interpersonal relationship, even a professional one, an element of emotion is always present. The study led by Google and its partners indicates that the “emotion” factor is even more important in BtoB than in BtoC.